This Privacy Policy sets out how AAC Theatre Systems uses and protects any information that you give AAC Theatre Systems.

We comply with our obligations under the Data Protection Act 1998, The General Data Protection Regulation (GDPR) 2018, and the Data Protection Act that this regulation enacts. We are wholly committed to ensuring that your privacy is protected.

We require your explicit consent to hold, store and manage your personal data.

We do not track your IP address or other personal identifying data during your visit to this website. We use cookies to help support normal website function and to monitor broad visitor data via Google Analytics. This is an anonymous system that is not able to provide us with personal identifying data.

You have a choice whether you give us your personal data, which data you give us, and whether you consent to us using that data.

What personal information do we ask for?

The only information we collect from this website is what you give us when you complete a Contact form or when you call us. The basic contact information you give us is considered personal data under the Data Protection Act and the new GDPR.

What do we do with the information we gather?

We ask for this information to understand your needs and respond to your enquiry and then to manage your enquiry for the period of time you have a relationship or contract with us.

We require your consent to use your data for any additional purpose, i.e.:

  • To improve our products and services.
  • To send promotional emails about new products, special offers or other information which we think you may find interesting.
  • To contact you for market research purposes.

You have control over this consent and can tick the relevant boxes on the Contact Us form to give your consent. If you do not tick these boxes, we do not have your consent to contact you again outside the context of your original enquiry.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. This information is anonymised by Google, we only use it for statistical analysis purposes, and then the data is removed from the system. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to enable you to visit other websites of interest easily. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

You may choose to restrict the collection or use of your personal information in several ways. Whenever you are asked to fill in a form on the website, look for the box that you can click to indicate that you do not want the information to be used by anybody for direct marketing purposes. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us.

We will not sell, distribute or lease your personal information to third parties.

We will only use your personal information to send you promotional information which we think you may find interesting if you have given us your permission to do so. We normally only keep your data for as long as necessary to provide the products or services you’re using.

You may request details of personal information which we hold about you at any time at any time by emailing us or writing to:

AAC Theatre Systems; Unit 2 Brunel Business Court, Brunel Way, Thetford, Norfolk, IP24 1HP.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the above address. We will promptly correct any information found to be incorrect.

AAC Theatre Systems may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 24th April 2008.