The notion behind the switch from process to experience is that if you create richer engagement at the point of customer contact, you generate greater brand interaction and therefore create loyalty.

Technically, this has seen shops adding value to transactions in the form of special lighting or sound-effects, tourist attractions introducing animatronics or moving people through exhibits via ‘train’ or car systems, and shopping malls staging mini weekend performances to entertain us as we go from shop to shop.

These increasingly complex productions have their roots in theatre and stem from a growing demand for richer, more immersive entertainment – we want to be thrilled and excited by theatre, museum, tourist attraction and shop. So, we’ve developed the technological know-how to deliver on these demands, and this means our safety systems must keep pace – on and off the stage.

Dramatic performances can bring risk, so safety systems must be inherently designed into stage automation systems and controls. We design our stage automation controls with components that can ensure all measurements and settings are accurate.

Each of our projects necessitate a risk assessment to ensure it is compliant with all current safety regulations. The safety factor and subsequent SIL rating of the design is based on the risk assessment and conforms to current regulations including the ABTT Technical Standards for Places of Entertainment 2015.